You know you’ve got a great business. You know you’ve got a great business model. But you aren’t quite getting the attention that you expect, particularly online. What do you do about this? How do you get yourself further forward in the search engine results? The answer is that you have to pay very close attention to links going out of and links coming into your primary website.
Think of a few situations where links become some of the most important aspects of achieving a competitive advantage. Are you a lawyer? How do you make your website stand out to suggest you have higher-quality services than another lawyer? Do you sell something where there is a dense competitive field?
What kind of online presence do you need to sell more of your version? And lastly, how active are you on social media? Can you leverage that activity into link building exercises? Answering those questions will help give you long-term results as they relate to your business’s bottom line.
Are You a Lawyer?
You spent a lot of money going to law school. Now you expect a return on your investment. But suddenly, you find that getting new clients isn’t as easy as you thought it was going to be. You’re competing with an incredible number of other lawyers. How do you stand out? A lot of it starts on your website. Is your law firm’s website getting web traffic?
If not, it may be time to figure out how to build some links. If you aren’t aware of how link building works, then calling a consultant sooner rather than later would undoubtedly make professional sense.
What Do You Sell?
Do you sell something that there is a lot of? If so, you know that the margin for profit is tiny. And if you want to succeed in that realm, you have to have great advertising and promotions. When you begin researching how digital promotions work, you may be surprised to find what some of the best techniques are.
If you’re not a marketer and have never researched marketing techniques, then you were probably just flying by intuition. For greater success, it’s more important to look at hard data. What you’ll find is that valuable links from and to your website will make a huge difference when it comes to people deciding if they want to buy your product or someone else’s.
How Active Are You On Social Media?
A final thing to consider if you want to determine the value of links is how active you are on social media. In a lot of cases, a single comment or threat of a discussion can only have one link, and that’s usually to your website. What you want to do is figure out how to use social media for business so that the initial connection to your webpage is the beginning of a tunnel into a whole bunch of more valuable links. That sort of connected evaluation of your website vastly improves your website search rank.