How to Use Social Media for Promoting Your Photography Blog?

So, you have finally started a brand new photography blog with killer content and stunning pictures! However, your blog isn’t getting much traffic and you are struggling to find the right ways for promoting it.

Image via Dreamstime Stock Photos

Sounds relatable?

While there are several methods you can use to get traffic to your blog, one of the easiest and cost-effective (practically, free!) ways to do it is through social media.

Your target audience is already hanging out on social media platforms like Instagram, Facebook, and TikTok. All you need to do is reach them at the right time and in the right way and you’ll definitely catch the attention of the right people. Some people take the approach of buying likes to help give their social media profiles a boost. You might be asking “Why Should I Buy TikTok Likes?“, but unfortunately, if you’re going to make it anywhere on social media, you need to get clever with the algorithm to overcome it. Often, this means having to buy followers, likes, and views to get anywhere.

So, how can you really leverage the power of social media to promote your photography blog? Read this blog till the end to get the answer to your question!

6 effective ways to use social media platforms for promoting your photography blog

1. Share your blog posts on your social media platforms

When your photography blog is new, readers won’t come to it on their own. Instead, you will have to go to them and encourage them to check out your blog.

You can do this by sharing your blog post’s links on several social media platforms. Since you are promoting your photography blog, starting with Instagram should be an obvious choice!

Here are some tips to help you promote your photography blog on social media in the right way:

  • When it comes to social media, consistency is the key. Post your blog post on your social media handles consistently. Do not share links of ten posts on a single day and then post nothing for the whole week.
  • Another great way to share blog posts on social media easily is by using the publicize plugin on WordPress. If you have a WordPress blog, you can use this plugin to automatically share all your new blog posts on your social media.
  • Make sure to make your posts appealing on social media. Don’t just simply share details about a new blog post and expect your followers to check out your blog. With so much content already boarding social media, people need a nudge to check out something. You can do this by writing an interesting caption and attractive thumbnail to motivate people to read your blog.

2. Join relevant groups and communities

Another fantastic way to promote your blog posts on social media is by joining LinkedIn groups or Facebook groups that are relevant to your niche – in our case, photography. These groups offer you a way to reach a very targeted audience that is already interested in what you are talking about.

In these groups, you can post updates about your new blog posts and add links to them to encourage people to check them out.

3. Promote other bloggers

This tip might sound unusual but it is a very smart way to reach a new audience. You can find out some talented photography bloggers and promote their blog posts on your social media pages.

This will help you appreciate the good work your fellow bloggers are doing. Not only this but they may also end up promoting your latest posts on their social media pages. The result? You just ended up reaching a whole new audience without much effort!

4. Make Use of Influencer Marketing

Influencer marketing can be a powerful tool for promoting a photography blog. By collaborating with influencers who have a genuine passion for photography, you can tap into their creative skills to showcase your blog’s content in an engaging and visually appealing way on different social media platforms.

For instance, on Instagram, an influencer could post a series of beautifully edited photos with captions linking to your blog’s editing guide. On TikTok, an influencer — potentially discovered through a reputable tiktok ads agency — can share a quick time-lapse video of them recreating one of your blog’s photo tips.

On YouTube, an influencer could create a comprehensive tutorial video based on your blog’s content, complete with step-by-step instructions and demonstrations. Across these platforms, influencer marketing amplifies your photography blog’s reach, tapping into influencers’ authenticity and creative storytelling to resonate with their followers and drive traffic to your content-rich blog.

5. Hashtags for the win!

Users on Twitter and even Instagram go gaga over hashtags. So, it’s smart to use them when promoting your blogs on social media – especially Twitter and Instagram.

While sharing links to your new photography blog posts, consider adding two or three high-traffic hashtags to reach the right audience. Doing this will go a long way in helping you send more traffic to your photography blog and grow your social media following as well!

6. Use pretty pictures!

Being a photography blogger, clicking and using pretty pictures shouldn’t be very difficult for you, right? Just like your blog readers, people on social media love eye candy (hence, the wildly growing popularity of Instagram!)

Never underestimate the power of having a fully functioning set with which you can play around. Renting a studio space like something you’ll find at would be ideal for this purpose. This is great for coming up with new ideas for your photography, and can also help in building your brand as a photographer. You can experiment with different types of lighting and aesthetics to find a style that feels true to you.

So, when you click and include glorious pictures for your photography blog, make sure these photos are visible on your social media pages too. This will attract your audience and encourage them to click on your blog’s links.

Summing Up

So, there you have it – the top 6 tips to use social media for promoting your photography blog. We hope you found the tips mentioned here useful. Make sure to implement some of these promotional tactics and we are sure that you will see positive results very soon!