Business have started finding a new life and voice online, especially on social media platforms which provide them new and unique ways to connect with their audience. However, several businesses have complained in recent months that their organic reach has fallen drastically and their community is unable to engage with them properly. These businesses want to explore paid social media marketing but are afraid to dive deep.
We at Investing Value will help you in determining the right path for your business. Let’s see how.
Understanding paid social marketing
Social media allows you to connect with your audience- new and potential customers alike, which is very helpful in brand retention. You can keep track of users connected with you in real time and provide them timely updates as well. In recent times, more businesses have started entering the social media space and have become the only way for these companies to earn an income. Naturally, they try to maximize their earnings via advertising.
This often leads to lower results with organic social media marketing as algorithms on these platforms decide how much and how often a post is seen by users. When you use paid social media marketing, you basically let your platform bring your post in front of a larger number of audiences. This helps in bringing more engagement to the account and helps in brand discovery as well.
Should you try paid marketing?
We advise the readers of Investing Value to never depend on paid marketing alone. Although it is a good tool to reach more users and fuel renewed interest in old users. It is a cost-effective way to bring more visibility to your brand. Social media marketing fits every budget and you get the chance to create and experiment with different kinds of audience. Since people already spend a lot of time on Facebook, Twitter and Instagram, it is always worthwhile to invest on marketing on these platforms.
Since it is so easy to pay and get awesome engagement on your posts, it could become addictive for businesses to run after like and comments. Some businesses fail to determine if paid campaigns are bringing them anything other than comments and likes. If they don’t convert into subscriptions/follows and your business sales don’t increase because of the campaigns, it was a failure. You were either doing it wrong or didn’t have proper supervision processes in place.
Another thing to be careful about is the choice of social media. We must note that every business has a specific kind of audience. You cannot be a construction company making regular houses and expecting the audience on Pinterest to love you. Similarly, tweeting pictures of a new cupcake constantly on a text-heavy and heavily opinionated platform like Twitter may not bring you great sales figures. The same picture will do well on Instagram.
Though it is tricky, paid marketing could do wonders for businesses when done right. Start doing it today. If you find yourself in trouble, talk to us at Investing Value.